There is a mini-crisis looming in the world of English Language teaching.
Most companies which play in this area are still operating on the traditional business model. They have very expensive training centres filled with very expensive teaching staff, delivering very expensively designed and created training courses – always run on a very expensive computer network and displayed on different sizes and shapes of displays, some small and basic, some large and interactive, but...
Few would doubt that we are now living in a world of ever increasing expectations on the part of the consumer. Everyone wants a bigger, better, TV; faster broadband; and more choice in everything. What’s more, these expectations are not confined to goods and services; they also apply to education. Students learning English as a Foreign Language, particularly those in the private sector, are becoming more aware of their role as consumers and are becoming increasingly strident if...
Spain is a wonderful country and one that has been my home for over 12 years now. Having come from the United States with a Bachelor’s of Arts Degree in History / English Literature and with little ability to speak the languages of Spanish or Catalan (the primary language of the area I was moving to), I knew teaching was going to be my main job option. I had had lots of business and management...
The problem with being a Native English speaker is that, by and large, we have no idea how the English language works.
Oh, we know how to use it fine well, and we know when people are not using it correctly, we can even point out to those people how they should say what it is they are trying to say. What few of us can do though is to explain exactly why and how what they are saying is wrong, what they need to do to correct it and why, and all the rules that control usage and structure which they need to know, understand and be able to apply to be able to use good English.
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